Downtown Ames is always festive during the holidays! Join us for a night of fun holiday themed activities that are great for the whole family.

Snow Magic Kick-Off Activities

• Santa will be in town! You can visit Santa at Duck Worth Wearing from 5pm-8pm
• Ready to write your letter to Santa? Visit Octagon Center for the Art and you can write a letter to Santa! Fill out the envelope and who knows, Santa might just write you back!
• Looking to spread some extra cheer? You can visit Buddy the Elf at Dog-Eared Books!
• Downtown Ames is ready for some winter magic! Participating businesses will have their windows decorated for the season. Scan the QR code outside of their display and help the businesses win bragging rights for the winter season!
• Want to sing a holiday song or two? Carolers will be strolling throughout Downtown Ames during the event. Feel free to join in!
• Carriage rides are BACK! You can catch a ride through Downtown Ames at The Depot or outside of the Ames History Museum from 6pm-8pm.
• Check out the Discover Ames Selfie Station at Ames 1864 and visit with Discover Ames team!
• Stay tuned for more activities!

Downtown Ames businesses – sign up here to participate!

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Kid’s Activities

VisionBank of Iowa | 107 Main St. | Come find Poppy the Elf for a Prize. Will also have coloring sheets, popcorn, pop

Little Woods Herbs & Teas | 136 Main St. | We will have holiday coloring sheets and crayons for the kids

RAYGUN | 301 Main St. #106 | Our kids’ cave will be decorated for festive fun!

Piece & Freedom Bakery | 301 Main St. #107 | Coloring pages!

PhotoSynthesis | 317 Main St. | An easy quick holiday craft

Everts Flowers Home & Gifts | 329 Main St. | Scavenger Hunt in the store!

Prairie Rose Needleworks | 500 Main St. #103 | Pixel Art Coloring Sheets

Back Alley House Plants | 501 Main St. | make and take botanical holiday ornaments

Ames History Museum | 416 Douglas Ave. | Take-home historical holiday crafts

Octagon Center for the Arts | 427 Douglas Ave. | Letters to Santa

Lott Music Studio | 401 Clark Ave. #220 | We’ll be hosting a Holiday Sing Along! Stop by the studio to sing some of your favorite holiday tunes!

Great Harvest Bakery and Café | 502 Burnett Ave. | Free Cooking Decorating for Kids

Shopping Promotions or Specials

Little Woods Herbs & Teas | 136 Main St. | Special Tea bar drinks and a stocking stuffer sale

RAYGUN | 301 Main St. #106 | Hot chocolate bar and shopping specials

Piece & Freedom Bakery | 301 Main St. #107 | Winter menu – Christmas gift boxes will be on sale and so much more!

b.e. good | 301 Main St. #108 | Hot Chocolate and Treats In Store. Also enjoy a gift with purchase!

Lindsey Loos | 312 Main St. | Enter to win a holiday gift basket full of goodies!

Moose on the Loose | 314 Main St. | Enter to win a holiday gift basket full of goodies!

PhotoSynthesis | 317 Main St. | 15% off anything ready to purchase & Order a free 4×6 print during snow magic and use it for an in-shop holiday craft!

Prairie Rose Needleworks | 500 Main St. #103 | Pixel Art Coloring Sheets and 20% off Kids Craft Kits & Books

Back Alley House Plants | 501 Main St. | Double rewards points on any purchase

Ames History Museum | 416 Douglas Ave. | Free admission and 15% off in the Museum Store

Octagon Center for the Arts | 427 Douglas Ave. | 10% all fiber items, including hats, mittens, scarves and bags. Also enjoy hot chocolate and holiday snacks!

Great Harvest Bakery and Café | 502 Burnett Ave. | 12-oz. Cup of Coffee or Hot Chocolate for $1

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Thank you to our sponsors!.

*Downtown Ames often takes photographs & video during our events for use on social media or our website. By attending, you agree that Downtown Ames may use any image of you that might appear in photographs or video taken at a Downtown Ames event.*