Sip and Stroll District
Sip and Stroll District Established!
Enjoy a drink while you explore Downtown Ames!
The Sip & Stroll District gives patrons the opportunity to purchase an alcoholic beverage from a participating downtown business and enjoy it while strolling through the designated district during approved events.
How It Works
Look for the Sip & Stroll signs at participating businesses and throughout the district. Businesses participating in the program are located within the district and hold a Class C or Special Class C liquor license.
When a participating business is offering Sip & Stroll:
- Purchase an alcoholic beverage from a participating business.
- Your drink must be served in the approved clear plastic container and have the participating business’ name clearly displayed on the label.
- Take your drink with you as you explore the Sip & Stroll District.
- Enjoy your beverage within the designated district, including sidewalks, Tom Evans Park, Cynthia Duff Plaza and participating businesses.
- Each participating business may decide whether patrons are permitted to bring Sip & Stroll beverages inside their establishment.
Look for the Signs
Participating businesses will display a Sip & Stroll sign so you know where you can purchase an alcoholic beverage to take with you. Signs will also be placed on light poles throughout the district to help identify the designated area.
Participation is voluntary, so not every business within the district will participate.
Grab a drink, explore downtown and enjoy the Sip & Stroll experience!
Please drink responsibly and follow all applicable laws and regulations.
What Does This Mean for Businesses?
Participation in the Sip and Stroll District is optional. Businesses located within the designated district that hold a Class C or Special Class C liquor license may participate.
Participating businesses may allow customers to take alcoholic beverages outside of their establishment and enjoy them within the designated Sip and Stroll District during approved events, including sidewalks and Tom Evans Park and Cynthia Duff Plaza.
Businesses choosing to participate are asked to:
- Serve beverages in clear plastic containers
- Ensure containers are properly labeled with the participating business’s name
- Follow all applicable liquor laws and regulations
- Ensure staff understand the boundaries and requirements of the Sip and Stroll District